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Please read our privacy policy.

Privacy Policy

Macromill, Inc. (hereinafter, "Macromill") contributes to society by providing information about consumer awareness and behavior to corporations and organizations through market research, public opinion research, and social research (hereinafter collectively called "marketing research").

In doing so, to protect personal information of Macromill's information source, i.e. consumers, Macromill complies with the Marketing Research Code of Conduct and the Marketing Research Industry Guidelines for Protection of Personal Information as stipulated by the Japan Marketing Research Association (JMRA).

For personal information protection, Macromill establishes and implements this Privacy Policy to take the appropriate action to secure, store, and manage personal information acquired from participants in Macromill's marketing research by responding to Macromill's (hereinafter “survey respondents”), from Macromill ‘s stakeholders, such as Macromill's business partners, and from other relevant parties.

Appropriate acquisition, use, and provision of personal information

Macromill acquires personal information for definite purposes in a fair and just manner. Macromill uses personal information only to the extent necessary to achieve the purposes. If Macromill uses it beyond this extent, Macromill will obtain the prior consent of the individual. Macromill also takes necessary measures to prevent the handling of personal information beyond the extent necessary to achieve the purposes. Before Macromill provides personal information to a third party, Macromill will obtain the consent of the individual, unless this Privacy Policy stipulates otherwise.

Safety management of personal information

Macromill prevents the unauthorized access to personal information and the loss, destruction, falsification, and leak of personal information by taking organizational, human, physical, and technical security measures.

Compliance with laws, regulations, and other rules about the protection of personal information

When Macromill handles personal information, Macromill complies with domestic laws and regulations about personal information protection, guidelines set down by the governing authorities, the Marketing Research Code of Conduct and the Marketing Research Industry Guidelines for Protection of Personal Information set down by the JMRA, and other relevant rules.

Continuous improvement of Macromill's personal information protection management system

To implement the Privacy Policy appropriately and effectively, Macromill has established a privacy management system (hereinafter “PMS”) and operates it. To increase the effectiveness of the PMS, Macromill provides training to all of its employees and audits the operation of the PMS for continuous review and improvement.

Handling of complaints and inquiries

If you have any inquiries and complaints about Macromill's handling of personal information, you can contact Macromill as shown in the “Inquiries and complaints” section of this document. For personal information subject to disclosure, Macromill will promptly handle requests from an individual or his/her representative to show usage purposes, to disclose, correct, add, or delete personal information, or to stop using it, erase it, or stop providing it to a third party.

The directors and employees of Macromill strive to protect personal information by conducting daily operations with the greatest care after understanding the purpose and intent of this Privacy Policy.

June 30, 2016 (Established)
April 12, 2017 (last modified)

Scott Ernst, Representative Executive Officer, Global CEO
Macromill, Inc.

Purposes of use of personal information

1.Marketing research

  • Macromill’s main business is marketing research. Macromill surveys consumer awareness and behavior about products and services, and provides the information obtained through the survey to companies, other organization s, etc..

  • Macromill may collect names and addresses in advance to identify survey respondents from people who register as respondents on Macromill‘s website and/or from Macromill’s clients who outsource marketing research to Macromill. Macromill uses the information collected from various sources in an appropriate and fair way.

  • Macromill uses the personal information of survey respondents that is collected for marketing research or during marketing research for the purposes below. If Macromill uses the personal information for a purpose other than the purposes below, Macromill will notify the survey respondents of the details of such usage by stipulating such details in Macromill’s terms and conditions posted on Macromill's website, other documents etc., and/or by email or phone call.

    • Information required for marketing research activities, such as selection of survey respondents, request for participation, sending of survey sheets, examination and analysis of the results, and delivery of the results to Macromill's clients
    • Visit and activities of a researcher in an interview or a door-to-door survey
    • Provision/redemption of points, payment of gratuities, and sending free gifts and samples to survey respondents
    • Responses to inquiries from survey respondents, and contacts to check the details of support and registered information
    • Identity verification, display of registered information, and other procedures on the membership page of a survey respondent
    • Campaign or reward relevant to the operation of a marketing research, sending of email newsletters, etc. ; and
    • Other activities accompanying or related to the above
  • Macromill may conduct marketing research without identifying survey respondents and collect personal information including the names and addresses of the respondents. In that case, Macromill will notify them of the purpose of use in writing or orally in advance.

2.Transactions such as business activities

When Macromill's business partners such as Macromill's customers and related companies inquire about Macromill's services or participate in a seminar or campaign sponsored or supported by Macromill, Macromill will use personal information collected from Macromill's business partners for the purposes defined below:

  • For negotiation, communication, discussion, examination, order placement, settlement, and response about business transactions
  • For providing and receiving services based on business transactions; and
  • For providing, collecting, and transmitting information about Macromill's services

3.Recruitment activities

Macromill use the personal information of a job seeker who applied for or inquired about Macromill's job offer for the following purposes. If the job seeker has joined Macromill, Macromill will use the personal information of the applicant for employment management.

  • To provide recruitment information to the job seeker
  • To examine and determine whether or not to employ the job seeker and provide notification of the result; and
  • To check application history

4.Response to Macromill's shareholderss

Macromill will use the personal information about Macromill's shareholders for the following purposes:

  • To enable the exercise of rights or the fulfillment of obligations as shareholders under the laws
  • To provide benefits to shareholders
  • To take measures to promote a favorable relationship between shareholders and Macromill; and
  • For shareholder management, such as the creation of shareholder data based on specific standards under laws and regulations

Personal information subject to disclosure

“Personal information subject to disclosure” means the personal information that forms part of a collection of information in such a way that specific personal information can be retrieved by a computer, or a collection of information to which a fixed set of rules is applied to arrange the personal information contained therein so that it is structurally organized to enable specific personal information to be easily retrieved from it, and which has a table of contents, an index, or anything else that aids in retrieval, which Macromill is permitted to respond to all requests made by the person relating to such information to disclose, correct, add or delete the information, or suspend its use, erase it, or suspend its provision to a third party.”

The following shows the types of personal information subject to disclosure that Macromill handles and its purposes of use. Macromill treats any information as personal information subject to disclosure only when the above definition applies.

1.Types of personal information subject to disclosure

  • Information about survey respondents

    Information that includes the name, address, age, date of birth, and e-mail address that the survey respondent has registered on the website operated by Macromill and other information that Macromill has obtained during marketing research

  • Information about business partners

    Information provided to Macromill by business partners, such as the name, telephone numbers (including mobile and fax numbers), e-mail address, company/organization name, division name, title, workplace address, and other contact information

  • Information about job seekers

    Name, telephone numbers (including mobile and fax numbers), address, age, date of birth, e-mail address, and other information described in the CV or provided by the job seeker to Macromill via the website operated by Macromill

  • Information about shareholders

    Name, address, and other information in the shareholder registry

2.Purposes of use of personal information subject to disclosure

Macromill uses personal information subject to disclosure only for the purposes defined in “Purposes of use of personal information” of this Privacy Policy.

Request to disclose personal information subject to disclosure

For personal information subject to disclosure, Macromill will promptly handle requests from the person concerned or his/her representative to show usage purposes, to disclose, correct, add, or delete personal information, or to stop using it, erase it, or stop providing it to a third party.

Click here for the types of information for which you can request the above actions.

1.Contacts for the request for disclosure

  • For the information provided as Macromill's monitor on the website operated by Macromill, use the e-mail address and login password that you used to register as a monitor to log in to the website operated by Macromill. Then move to the Macromill monitor page (MY page) to ask for disclosure etc. Macromill will handle the request promptly.

  • For the disclosure of information that cannot be handled at (1), please complete Macromill's form described below, enclose all the required documents, and mail them to the following address. Please write, “Request form for disclosure of personal information enclosed,” in red on the envelope.
    Personal information protection administrator, Macromill, Inc.
    11th Floor, Shinagawa East One Tower, 2-16-1, Konan, Minato-ku, Tokyo, 108-0075

2.Documents to submit when you request for disclosure etc.

  • When you request for disclosure using the method in (2) above, please download the request form (i), fill in the necessary information, and enclose two of the documents listed at (ii) for personal identification.

  • For a request for disclosure from a legal representative of a minor or an adult ward or from a representative appointed by the person who delegated the request, please also enclose the following documents in addition to the documents listed in the preceding section.

    • For a legal representative (one copy of each of a, b, and c)

      • Document that verifies the legal representation authority
        One copy of the family register, extract of family register, certificate from the court of domestic solutions, certified copy of registration, or any other document that proves the qualification
        * It must be a copy that was issued within 30 days before the request for disclosure.
        * Please black out the registered domicile information before submission.

      • Document that identifies the person with parental authority or the guardian of the adult
        One copy of the driver’s license, passport, health insurance card, or basic resident registration card that indicates the same name and address as those in the form of the person who request the disclosure
        * Please black out the registered domicile information before submission.

      • One original certified copy of the residence certificate (photocopy not acceptable)

    • For a representative by proxy (one copy of each of a and b)

3.Fees for requests of notification of purposes of use and disclosure of information

For a request of notification of purposes of use or disclosure of personal information from the person concerned or the representative, Macromill requests 300 yen as a fee (tax inclusive) and 430 yen as postage (recorded delivery) for each request. You must pay the amount by transfer to the bank account designated by Macromill.

4.Method for responding to a request for disclosure

Macromill will mail the response to the address of the applicant indicated in the request form.

5.Purposes of use of personal information acquired about a request for disclosure etc.

Macromill will use the personal information acquired about the request for disclosure etc. to the extent necessary to handle the request. The submitted documents will be stored for two years after the response to the request is completed and will be disposed of after such period.

6.When Macromill cannot fulfill a request

Please note that Macromill cannot fulfill a request of disclosure if any of (i) to (x) below applies. In that case, Macromill will notify the applicant of that effect with the reason.

  • When Macromill cannot identify the individual, for example, because the addresses indicated in the form, indicated in the documents for identification, and registered at Macromill do not match
  • When Macromill cannot verify the right of representation of a representative for a request by the representative
  • When the application documents are deficient
  • When the information that the applicant asks to disclose is not personal information subject to disclosure
  • When the fulfillment may risk the life, body, or property of the individual or a third party
  • When the fulfillment may encourage or induce illegal or unjust acts
  • When the fulfillment may risk national security, damage the relationship of trust with other countries or international organizations, or cause a disadvantage in negotiations with other countries or international organizations
  • When the fulfillment may obstruct the prevention, suppression, or investigation of crimes or the maintenance of public safety and order
  • When the fulfillment may obstruct Macromill's appropriate business operations seriously
  • When the fulfillment violates laws and regulations

Provision of personal information to third parties

  • Macromill manages collected personal information properly. Macromill will not provide information which can identify the specific individual directly, such as name, address, phone number, email address, etc., to any third party without the prior consent of the individual except in the following cases.

    • When the provision is based on laws and regulations
    • When the provision is required to protect the life, body, or property of any person, and it is difficult to obtain the hereinafter, consent of the individual
    • When the provision is particularly required to improve public health or promote sound child development, and it is difficult to obtain the consent of the individual
    • When the provision is required to support the activities defined under the law that are conducted by governmental organizations, local governments, or those who are delegated by them, and the acquisition of the consent from the individual may obstruct the conduct of such activities
  • Macromill may provide the following information to third parties: ID allocated by Macromill to the survey respondents for the purpose of information management (“Monitor ID”), attribute information of the survey respondents, the contents of the survey respondents’ responses for the survey etc. .

  • Notwithstanding the item 1, when Macromill asks other research companies (hereinafter called "partner research companies") for cooperation in marketing research, Macromill may provide encrypted email addresses of Macromill’s monitors to check for overlap of monitors between the partner research companies and Macromill. When Macromill’s outsourcers (clients) ask Macromill about the overlap between their monitors, members, customers, and Macromill’s monitors, Macromill may answer the inquiry in so far as is required for conducting marketing research activities. Macromill shall oblige the above partner research companies and outsourcers to use the provided information about Macromill’s monitors only for the above purposes in the contracts between them and Macromill.

  • Macromill may subcontract handling of personal information to a third party within the extent of the purposes of use. In that case, Macromill makes a contract with the third party about personal information protection, and oblige the third party to take appropriate safety management measures.

Macromill’s Joint Usage of Personal Information with Macromill Subsidiaries and Affiliates

Macromill may use personal information obtained by Macromill jointly as follows. Macromill will make efforts to maintain the strict information management when using personal information jointly.

  • The items of personal data used jointly: The information about survey respondents, business partners, and job seekers set forth in “1. Types of personal information subject to disclosure” and “Personal information subject to disclosure” in this privacy policy.
  • The scope of the joint users: Macromill and group companies of Macromill (the companies which are introduced as group companies on the website of Macromill (https://www.Macromill.com/global/company/group.html))
  • The purpose for the joint usage: The purposes set forth in “Purposes of use of personal information” in this privacy policy.
  • The name of the person or business operator responsible for the management of the joint usage: Macromill

Provision of personal data to third parties located oversees

  • Macromill will not provide personal data obtained by Macromill to third parties located overseas, which means countries or areas located outside Japan, without the consent of the person relating to such personal data, except in any of the following cases:

    • Macromill provides the personal data to the third parties located in the countries which have systems of personal data protection equivalent to those of Japan in terms of protecting rights and interests of the individuals set forth in the rules of Personal Information Protection Commission;
    • The implementation of measures regarding the handling of such personal data according to the intent of laws and in a sufficient and reasonable manner, is ensured between Macromill and the third parties who receive personal data from Macromill;
    • The third parties who receive personal data are certified under certain global frameworks regarding the handling of personal data; or
    • Any of the case set forth in item 1 of “Provision of personal information to third parties”.
  • Notwithstanding the items in (1) above, Macromill may provide Monitor IDs of survey respondents, attribute information of the survey respondents, the contents of the survey respondents’ responses for the survey etc. to Macromill’s clients located overseas (regardless of the countries) for conducting the marketing research.

Inquiries and complaints

For inquiries and complaints about the handling of personal information by Macromill, please contact Macromill at the following:

For inquiries about the handling of personal information by Macromill, contact:

Macromill personal information help desk

11th Floor, Shinagawa East One Tower, 2-16-1, Konan, Minato-ku, Tokyo, 108-0075
TEL: 03-6716-0700 / E-mail:privacy@macromill.com
Chief Privacy Officer: Corporate officer, business management head office

For questions about a Macromill monitor, please visit, here

Macromill is a member of the following certified personal information protection group:
Personal Information Protection Consultation Service Office,
Japan Information Processing Development Corporation
Roppongi First Building, 1-9-9, Roppongi, Minato-ku, Tokyo 106-0032
TEL: 03-5860-7565 / TEL: 0120-700-779

Cookies and similar technologies

For inquiries and complaints about the handling of personal information by Macromill, please contact us at the following:

1.Using cookies

Macromill's website or the websites operated by third-party companies such as Macromill's partners may send information called cookies to your computer when you visit Macromill's website and will read the cookie file stored on your computer. Cookies are the data that a website sends to the browser that accessed the website. Cookies can identify the computer that accessed the website, and store website browsing history such as which websites were visited. Macromill uses cookies to protect user privacy, improve service convenience, and collect and analyze statistical data.

Macromill may also use cookie technology to examine site browsing history and use. Macromill may obtain device information and behavior history (such as accessed URLs, access time, and browsing order) of users to use the information for marketing research. Macromill will not disclose such information in a way that users can be personally identified without the prior consent of the individual, except when it is provided to third parties based on the stipulation in “Provision of personal information to third parties”above.

If you want to disable cookies, click the opt-out button below. After you opt out, your website browsing history will not be collected. If you change your browser or delete cookies, you must configure these settings again. Please note that, if you disable cookies, you cannot use some of the services Macromill provides.

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2.Use of cookie information by third-party companies

Please note that Macromill may allow third-party companies such as Macromill's partners to send cookies to the browsers of survey respondents in the website operated by Macromill. Macromill may also provide third-party companies with attributes (such as age, sex, occupation, residence area, and member ID) and survey responses of survey respondents in a way that they cannot be personally identified, based on the stipulation in “Provision of personal information to third parties” above. Macromill will not disclose such information in a way that a survey respondent can be personally identified without the prior consent of the individual.

Use of cookies by third-party companies complies with their privacy policies. The following shows main third-party companies that apply to the above and the URLs of their privacy policies. For more information, visit the website of each company.

Please note that, on the websites operated by third-party companies that Macromill's survey respondents visit during research, the companies may send cookies. In this case, the third-party companies obtain and manage cookie information under their privacy policies.

3.Advertising identifiers

Macromill's mobile application for survey respondents (hereinafter “this application”) obtains an Android Advertising ID in an Android device or IDFA in an iOS device to investigate the advertisement viewing behavior of survey respondents. Macromill may use the collected information to improve service convenience to users and conduct marketing research. Macromill will not disclose such information in a way that survey respondents can be personally identified without the prior consent of the individual, except when it is provided to third parties based on the stipulation in “Provision of personal information to third parties” above. If you want to stop providing advertising identifiers, please restrict (opt out of) advertising identifiers according to the instructions on each website below. If a survey respondent takes this action, the use of service in this application may be restricted, or some of the functions built in the service may not be available, because this setting influences the mobile device.

If there is any discrepancy between the Japanese and English versions of this Privacy Policy, the Japanese version will apply to you

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